Nike’s Global strategy which led to the brand creating the “Salute to the Olympians” event for Team USA (track and field), who won 8 medals in Beijing 2008, transforming the return to America initiatives.
USA Olympic Medalists appearance with the publicly traded mark Nike (NKE) for the NYSE “ Opening Bell “ ceremony.
Dj Influencer program with Jumpman360.com (Brand Jordan)
Music seeding program
HOME BOX OFFICE - HBO
HBO’s Bus tour an organic solution reshaped the functions of the normal business model creating a more aggressive and personal approach to connect with consumers. HBO’s Bus Tour launched original programs such as Sex in the City, The Sopranos and Oz that won a plethora of Golden Globe and Emmy Awards. Branded Bus Tour impacted the cable call centers in result of 21% increase in HBO's subscriptions
SHARK / DAYMOND JOHN
Shark Tank - social media marketing campaign
DJ Academy - Media buyer for the Daymond John Academy's National two day workshops
Fubu - Product placement in music videos
MILLER BREWING CO.
Product integration - MGD branded compilation cd
Organic marketing - National Sales convention event powered by
MGD/DefJam branded backpacks with built-in speaker system for audio playback
Promotional activity (organic marketing)